Tuesday, January 30, 2024

7 Pitfalls to Avoid When Opening Your Own Clothing Brand

Starting your own clothing business can be exciting and rewarding, but also challenging and risky. There are many potential pitfalls that you should avoid if you want to succeed in the fashion industry. Here are some of them: (BONUS tip at very bottom!)

  • Underestimating the need to plan: Planning is essential for any business, especially for a clothing line. You need to research your market, competitors, customers, costs, and strategies before you launch your brand. Without a clear plan, you may encounter unexpected problems and waste time and money
  • Starting too big: Many aspiring fashion entrepreneurs make the mistake of trying to do too much too soon. They may launch with too many products, too many sizes, too many colors, or too many channels. This can lead to overproduction, inventory issues, quality issues, and customer dissatisfaction. It is better to start small and focus on a niche, then gradually expand as you grow. Shipping and Distribution issues! UGH!
  • Rushing your branding: Branding is more than just a logo or a name. It is the identity and personality of your clothing line. It is what sets you apart from the crowd and attracts your ideal customers. You should not rush your branding process or copy others. You should take your time to create a unique and consistent brand that reflects your vision and values. Sounds so expensive! $$$
  • Not getting professional tech packs made: A tech pack is a document that contains all the technical specifications and instructions for your clothing design. It is what you send to your manufacturer to produce your garments. Without a professional tech pack, you may end up with poor quality products, incorrect sizes, wrong fabrics, or other errors. You should hire a professional designer or use a platform like Sewport to create your tech packs. Oh my! How much would this cost you upfront? $$$
  • Thinking you can do it alone: Running a clothing business is not a one-person job. You will need help from various experts and professionals, such as manufacturers, suppliers, designers, marketers, accountants, lawyers, and more. You should not try to do everything yourself or rely on your friends and family. You should build a strong team and network with people who can support you and your business. $$$ yikes!
  • Picking the wrong people: On the other hand, you should not work with anyone who offers you their services. You should be careful and selective when choosing your partners and collaborators. You should do your research, check their credentials, ask for references, and negotiate the terms and conditions. You should also communicate clearly and frequently with them to avoid misunderstandings and conflicts. Oh boy!
  • Focusing only on the product: Having a great product is important, but it is not enough to succeed in the clothing business. You also need to market your product effectively and reach your target audience. You should not neglect your marketing strategy or assume that your product will sell itself. You should use various channels and methods, such as social media, email, SEO, paid ads, influencers, PR, and more, to promote your brand and generate sales. Crystal ball might be handy!

Avoid ALL 7 of these pitfalls and become a Brand Partner with Savvi!  We are expanding now in the United States and Canada.  Savvi takes care of everything for you! All you have to do is shop for yourself and share your online boutique link!  

Monetize your wardrobe! Have fun! Make money! Meet new friends!

Live and work the flex-freedom lifestyle you've always dreamed of!

There is something here for you! Take a better look HERE.

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Patti xo

Patti Friday Kennedy


"Elevate your lifestyle with our athleisure collection, seamlessly blending style and comfort. Discover radiant skin with our curated skincare essentials, promoting a natural glow. Embrace holistic wellness through our wellness products, designed to enhance your vitality. Unleash the best version of yourself – a harmonious fusion of fashion, beauty, and well-being." - Patti Kennedy 

COPYRIGHT 2007-2024 Patti Friday b.1959.

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