Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Friday, January 31, 2025

Why Boosting Social Media Marketing During a Recession Is a Smart Business Move


Increasing your social media marketing during a potential recession is a smart strategy for several reasons:

1. Cost-Effective Marketing

Social media offers a high return on investment compared to traditional advertising. Organic content, targeted ads, and engagement strategies can keep your brand visible without breaking the bank.

2. Increased Consumer Engagement

During economic downturns, people spend more time online researching before making purchases. Strong social media presence helps build trust and keeps your brand top-of-mind.

3. Competitor Advantage

Many businesses cut marketing budgets during recessions. Maintaining or increasing your efforts allows you to capture market share while competitors pull back.

4. Strengthening Customer Loyalty

Regular social media interactions foster relationships with your audience, creating long-term loyalty. Engaging content reassures customers that your business remains strong and reliable.

5. Adaptability and Market Insights

Social media allows you to quickly adjust messaging based on consumer behavior, economic shifts, and trends, keeping your strategy relevant.

6. Showcasing Value and Affordability

During a recession, customers prioritize value. Use social media to highlight cost-effective solutions, promotions, and testimonials that prove your services are worth the investment.

Reach out to me! pattifriday@hotmail.com with subject line: Boost Social



COPYRIGHT 2007-2025 Patti Friday b.1959.

Wednesday, December 11, 2024

Key Components of Condé Nast's Digital Strategy


Condé Nast is a global media company renowned for its portfolio of high-profile magazine brands, including Vogue, The New Yorker, Vanity Fair, GQ, Architectural Digest, WIRED, and Bon Appétit. The company operates across various platforms, including print, digital, video, and social media, reaching millions of readers worldwide. Conde Nast is owned by Advance Publications Inc.. (Scroll to bottom to learn more)

Key Facts about Condé Nast:

  1. Foundation and Ownership: The company was founded in 1909 by Condé Montrose Nast and is currently owned by Advance Publications, a privately held media conglomerate.
  2. Headquarters: Condé Nast's headquarters is in New York City, with additional offices in London and other major cities worldwide.
  3. Global Reach: Condé Nast operates in over 30 markets, producing localized editions of its magazines and digital content.
  4. Diversified Media: Beyond magazines, the company has ventured into video production, podcasts, events, and brand partnerships.
  5. Iconic Publications:
    • Vogue: Focused on fashion and lifestyle.
    • The New Yorker: Known for its in-depth reporting, essays, and cartoons.
    • GQ: Aimed at men’s fashion and culture.
    • Bon Appétit: Covers food, cooking, and culinary trends.
    • WIRED: Explores technology, science, and innovation.

Recent Developments:

Condé Nast has embraced digital transformation, focusing on streaming, e-commerce, and growing its international presence. The company has also emphasized diversity, sustainability, and adapting to changing consumer habits in the media landscape.

Here’s a deeper look into Condé Nast, focusing on its history, leadership, and iconic publications:





History

  • Founding: Condé Montrose Nast launched the company in 1909 with the purchase of Vogue. Initially a small New York society magazine, Nast transformed it into a global fashion authority.
  • Growth: During the 20th century, Condé Nast expanded by acquiring and launching new titles, such as Vanity Fair (revived in 1983) and The New Yorker (acquired in 1985).
  • International Expansion: The company began publishing international editions of its magazines starting in the 1910s, making Vogue and other titles household names worldwide.
  • Digital Era: In the 2000s, Condé Nast pivoted to embrace digital platforms, introducing websites, apps, and video content for its publications.



Leadership

  • Anna Wintour: One of the most recognized figures at Condé Nast, Wintour has been the Editor-in-Chief of Vogue since 1988 and currently serves as the Chief Content Officer of the company. She is credited with shaping the modern identity of Vogue and elevating its cultural relevance.
  • Roger Lynch: Appointed CEO in 2019, Lynch has led Condé Nast's efforts to unify its U.S. and international operations while focusing on digital innovation, e-commerce, and video content.






Iconic Publications

  1. Vogue

    • Established: 1892 (acquired by Condé Nast in 1909).
    • Focus: Fashion, beauty, culture, and lifestyle.
    • Highlights: Known for its iconic September issue and trendsetting influence in the fashion industry.
  2. The New Yorker

    • Established: 1925 (acquired in 1985).
    • Focus: Journalism, fiction, essays, cartoons, and commentary.
    • Highlights: Famous for investigative reporting, such as Ronan Farrow’s Pulitzer Prize-winning coverage of Harvey Weinstein.
  3. Vanity Fair

    • Established: 1913 (relaunched in 1983).
    • Focus: Celebrity, politics, and culture.
    • Highlights: Celebrated for its in-depth profiles and award-winning photography.
  4. GQ (Gentlemen's Quarterly)

    • Established: 1931.
    • Focus: Men’s fashion, grooming, and lifestyle.
    • Highlights: Annual GQ Men of the Year Awards and cutting-edge interviews.
  5. WIRED

    • Established: 1993 (acquired by Condé Nast in 1998).
    • Focus: Technology, innovation, and the future of industries.
    • Highlights: Reporting on AI, space exploration, and cybersecurity.
  6. Bon Appétit

    • Established: 1956.
    • Focus: Food and cooking culture.
    • Highlights: Beloved for its test kitchen videos and modern culinary storytelling.
  7. Architectural Digest

    • Established: 1920.
    • Focus: Design, architecture, and luxury living.
    • Highlights: Exclusive tours of celebrity homes and stunning interior design features.

Recent Initiatives

  • Video and Streaming: The company produces popular video content, such as Bon Appétit’s Test Kitchen and Vogue’s 73 Questions.
  • Sustainability: Condé Nast is committed to reducing its carbon footprint and promoting sustainable practices across its operations.
  • Diversity: Efforts to increase representation and inclusivity in its workforce and content have been prioritized.

Condé Nast has embraced digital transformation to stay competitive and relevant in the evolving media landscape. Here are the key components of its digital strategies:


1. Multi-Platform Content Delivery

  • Websites and Mobile Apps: Each Condé Nast publication has a robust digital presence, with websites and apps optimized for mobile and desktop users. These platforms offer content beyond the print editions, such as breaking news, live updates, and interactive features.
  • Video Content: Condé Nast operates successful YouTube channels for brands like Bon Appétit and WIRED. Signature series, like Bon Appétit Test Kitchen and Vogue’s 73 Questions, have become digital cultural staples.

2. Data-Driven Personalization

  • Condé Nast Spire: This proprietary data platform analyzes audience behavior across digital properties, helping tailor content and advertising to individual preferences. Spire provides insights into how readers engage with content, enabling hyper-targeted campaigns.
  • Machine Learning: AI tools predict user behavior, recommend articles or videos, and improve customer experiences on digital platforms.

3. Social Media Engagement

  • Active Presence: Publications like Vogue and The New Yorker maintain dynamic presences on Instagram, TikTok, Twitter, and Facebook, using these platforms to share content, engage with audiences, and build brand loyalty.
  • Influencer Collaborations: Partnerships with influencers and creators allow Condé Nast to reach younger demographics, particularly through TikTok and Instagram.

4. E-Commerce Integration

  • Shop the Look: On platforms like Vogue and GQ, readers can directly shop featured products through integrated links, combining editorial content with online shopping.
  • Affiliate Marketing: By incorporating affiliate links into product reviews and recommendations, the company earns revenue from user purchases without appearing overtly commercial.
  • Dedicated Stores: Some brands, like WIRED, offer curated online stores featuring tech gadgets, books, and subscriptions.

5. Subscription and Paywalls

  • Digital Subscriptions: Condé Nast has introduced paywalls for premium content on sites like The New Yorker and Vanity Fair. These provide a steady revenue stream while maintaining high-quality journalism.
  • Bundled Subscriptions: Offers like the "All Access Pass" provide access to multiple Condé Nast publications under one subscription.

6. Global Video and Streaming

  • Condé Nast Entertainment (CNE): Launched in 2011, this division produces video content for platforms like YouTube, Instagram, and even streaming services. Examples include:
    • Bon Appétit’s Test Kitchen: Popular food tutorials and challenges.
    • Vogue’s 73 Questions: Celebrity interviews with a unique Q&A format.
    • Vanity Fair and WIRED explainers and in-depth documentaries.
  • Expansion into Streaming: Condé Nast collaborates with platforms like Netflix and Amazon Prime to develop series and documentaries, such as The Devil Wears Prada-inspired projects.

7. Augmented and Virtual Reality (AR/VR)

  • Immersive Experiences: Publications like Architectural Digest offer virtual home tours, while Vogue uses AR to bring covers and editorials to life through interactive features.
  • Event Integration: VR experiences at events like Vogue’s Met Gala provide audiences a behind-the-scenes look.

8. Sustainability and Accessibility in Digital

  • Green Hosting: Condé Nast has committed to hosting digital properties on environmentally sustainable servers.
  • Accessibility Features: Websites incorporate inclusive design, offering tools for visually impaired users and language support for global audiences.

9. Partnerships and Innovations

  • Tech Collaborations: Condé Nast partners with tech companies like Google and Apple to create seamless content experiences.
  • Web3 Exploration: The company has started exploring blockchain technologies, NFTs, and digital collectibles for brands like WIRED and Vogue.



Condé Nast’s digital strategies have positioned it as a leader in adapting legacy media to the demands of modern audiences. 


Condé Nast’s social media engagement strategy is a cornerstone of its digital presence, enabling its brands to connect with audiences across various platforms. Here’s a breakdown of their approach:


1. Platform-Specific Strategies

Condé Nast tailors its content to the unique characteristics and demographics of each social media platform:

Instagram

  • Visual Storytelling: High-quality images and videos showcase Vogue fashion shoots, Bon Appétit recipes, and Architectural Digest home tours.
  • Behind-the-Scenes Content: Brands share exclusive behind-the-scenes looks at photoshoots, events like the Met Gala, or interviews with celebrities.
  • Interactive Features: Polls, Q&A sessions, and Stories engage audiences in real time.

TikTok

  • Youth Engagement: Quick, trend-driven videos appeal to younger audiences. Vogue shares short clips from fashion weeks, while Bon Appétit posts fun cooking challenges.
  • Creator Collaborations: Partnering with influencers and TikTok creators extends the reach of their content to new demographics.

YouTube

  • Long-Form Content: Channels like WIRED and Vogue use YouTube for interviews, explainers, and series like 73 Questions or GQ’s Actually Me.
  • Community Engagement: Comment sections allow direct interaction with audiences, fostering a sense of connection.

Twitter

  • News and Updates: Real-time updates, live-tweeting events, and breaking news are key strategies for publications like The New Yorker and Vanity Fair.
  • Threaded Content: Detailed posts on topics like investigative journalism or tech trends resonate with more analytical audiences.

Facebook

  • Community Building: Groups and pages cater to niche interests, such as food lovers (Bon Appétit) or interior design fans (Architectural Digest).
  • Event Promotion: Live streams and event invites engage older demographics and global audiences.

Pinterest

  • Curated Inspiration: Architectural Digest and Vogue use Pinterest to share mood boards, home decor ideas, and fashion trends.

2. Celebrity and Influencer Partnerships

Condé Nast collaborates with high-profile celebrities, influencers, and industry leaders to amplify their content:

  • Vogue often partners with fashion icons and designers during major events like the Met Gala or fashion weeks.
  • Bon Appétit collaborates with chefs and food influencers to create shareable recipes and challenges.

3. Event Integration

  • Met Gala: Social media coverage of Vogue’s Met Gala includes live updates, interviews, and exclusive clips, driving massive engagement.
  • Campaigns and Hashtags: Branded hashtags like #VogueChallenge or #VanityFairOscarParty encourage user participation.

4. User-Generated Content (UGC)

Condé Nast encourages followers to share their own photos and videos inspired by its content:

  • Vogue has run challenges for users to recreate iconic covers.
  • Bon Appétit promotes fan-made recipes with dedicated hashtags.

5. Analytics-Driven Engagement

  • Real-Time Monitoring: Social media teams use analytics tools to measure post performance, audience reach, and engagement rates.
  • Content Iteration: Based on data, teams adjust posting times, formats, and topics to maximize impact.

6. Video-Centric Content

Short-form and snackable video content is highly prioritized:

  • WIRED creates explainers and deep dives into tech topics.
  • Bon Appétit uses Reels to share quick cooking tips.

7. Inclusivity and Representation

  • Diverse Voices: Social media campaigns highlight diverse creators, models, chefs, and writers.
  • Global Editions: Localized content caters to international audiences, such as Vogue India or GQ Japan.

8. Paid Advertising and Collaborations

  • Sponsored Content: Brands partner with Condé Nast for integrated social campaigns, leveraging the media company’s expansive reach.
  • Affiliate Links: Posts often include links to shop products featured in editorials, blending content with commerce.

9. Crisis and Trend Responsiveness

  • Timely Engagement: Condé Nast brands adapt quickly to trending topics or crises, ensuring their content remains relevant.
  • Social Advocacy: Campaigns addressing social issues, such as sustainability or diversity, reflect the brand’s values.

Condé Nast integrates events into its strategy as a core element of brand engagement and cultural influence. Here's an overview of their approach:

  1. Live Event Coverage: Condé Nast has transformed major cultural events like the Met Gala, Oscars, and Vogue World into globally streamed spectacles, drawing massive audiences. For instance, the Met Gala live stream alone reached 1.5 billion views globally in one year. This strategy leverages their established brands to create must-watch moments that engage audiences worldwide.

  2. Owned and Branded Events: The company creates exclusive experiences such as Vogue World and Glamour’s Women of the Year. These events are tailored to highlight their editorial identity while offering unique sponsorship opportunities. For example, Vogue World includes theatrical productions and street fairs to amplify its cultural resonance.

  3. Integrated Digital Content: Condé Nast embeds live and on-demand event content into its digital platforms, combining storytelling with branded sponsorships. This approach includes both new and returning video series, such as "73 Questions" by Vogue and "Open Door" by Architectural Digest, which generate substantial views annually.

  4. Experiential Marketing and FOMO (Fear of Missing Out): The experiential arm of Condé Nast, CNX, designs immersive activations for their brands and clients, emphasizing exclusivity and creating FOMO to draw attention and engagement.

  5. Partnerships and Consulting: Their strategy also includes consultancy services, offering advertisers access to trend forecasting, thought leadership, and branded storytelling, which seamlessly integrate with their event and digital content.

Through these strategies, Condé Nast successfully blends editorial excellence, live experiences, and digital storytelling to maintain cultural relevance and strengthen advertiser partnerships.

Condé Nast's iconic brands integrate events into their strategies to engage audiences while amplifying their editorial voice. Here’s a detailed look at how specific brands approach event integration:

1. Vogue

  • Major Events: Vogue leads with globally significant events such as the Met Gala and Vogue World. These events are live-streamed worldwide, combining fashion, art, and culture. For example, Vogue World: London evolved into a theatrical production incorporating fashion and the performing arts, with proceeds supporting arts and education.
  • Brand Extensions: Vogue expands its event coverage through partnerships, offering unique sponsorship opportunities and driving additional digital content, such as behind-the-scenes videos and interviews.

2. GQ

  • Audience-Centric Experiences: Events like GQ’s Men of the Year celebrate style and influence, appealing to its audience of cultural tastemakers. These events often feature collaborations with sports, music, and entertainment industries, like live NBA Finals watch parties in partnership with ESPN.
  • Live Activations: GQ pairs live coverage with content integration across digital platforms, showcasing iconic styles and personal storytelling.

3. Vanity Fair

  • Cultural Celebrations: Vanity Fair dominates during awards season with its Oscars coverage. Its parties and red-carpet live streams extend the glamour into viewers’ homes. They incorporate exclusive interviews and highlights to create unique digital content.
  • Thematic Events: Vanity Fair also produces specialized events like A List with Franklin Leonard, where storytelling themes are explored with celebrity guests.

4. Architectural Digest (AD)

  • Home-Centric Series: AD’s event-related content, such as live tours or features on dream homes like Home at Last, showcases lifestyle and design excellence. Events integrate seamlessly into AD’s storytelling about architecture and interiors.

5. WIRED

  • Tech-Forward Experiences: WIRED integrates events like WIRED25, focusing on innovation and thought leadership. These events bring together industry leaders for panels and activations, often live-streamed for wider accessibility.
  • Vertical Video Initiatives: WIRED’s move toward vertical video helps extend the impact of events by aligning with digital consumption trends.

6. Glamour

  • Empowerment Themes: Events like Women of the Year emphasize empowerment and inclusivity. Glamour combines live-streamed ceremonies with multimedia storytelling to highlight honorees’ achievements.

7. Bon Appétit

  • Culinary Explorations: Events like Street Eats provide immersive food experiences, often tied to global culinary trends. These are further integrated with social and video content, creating a dynamic, participatory audience experience.

8. Condé Nast Traveler

  • Experiential Journeys: Events like curated travel summits and live destination features connect readers with the brand’s ethos of exploration. These often include partnerships with tourism boards and luxury brands to provide unique, aspirational content.

Integration Across Brands

All brands utilize live streaming, digital-first strategies, and editorial-branded partnerships to ensure events extend their influence beyond physical spaces. Condé Nast’s ability to tailor event integration to each brand’s identity ensures relevance and deeper audience engagement.


Vogue integrates events into its strategy to enhance brand influence, extend its reach, and deepen audience engagement. Its approach blends live experiences with digital-first content, creating a cohesive storytelling ecosystem.

Key Elements of Vogue's Event Integration Strategy

  1. Flagship Events

    • The Met Gala: Vogue’s annual Met Gala is a cornerstone of its event strategy. Known as “fashion’s biggest night out,” it combines high-profile celebrity attendance with exclusive fashion moments. The event is live-streamed globally, offering audiences an intimate view of red-carpet fashion and behind-the-scenes moments. This format extends the event's influence far beyond the physical venue.
    • Vogue World: A relatively new addition, Vogue World is a large-scale, theatrical event showcasing the intersection of fashion and performing arts. For instance, Vogue World: London featured opera, dance, and fashion in a globally live-streamed event, complemented by local activations and an e-commerce platform. Proceeds often support arts-related charities, further aligning the brand with cultural contributions.
  2. Live Streaming and Digital Extensions

    • Vogue uses live-streaming to make exclusive events accessible to a global audience. By offering curated live content on platforms like YouTube and Vogue.com, it maximizes reach and engagement.
    • Post-event content includes interviews, fashion breakdowns, and behind-the-scenes insights, ensuring sustained interest and further monetization through ad-supported views.
  3. Exclusive Collaborations and Sponsorships

    • Vogue integrates high-profile sponsors into its events, from luxury brands to tech companies. This not only funds the events but also offers opportunities for creative collaborations that align with the brand’s ethos.
  4. Cultural Calendar Integration

    • Vogue ensures its events align with significant moments in the cultural calendar, such as fashion weeks or awards seasons. This positions the brand as an essential part of global cultural narratives.
  5. Local Market Activations

    • Vogue leverages its international editions for localized activations. For example, Vogue Paris and British Vogue often host events that cater to regional audiences while maintaining the brand’s global appeal.
  6. Content Integration

    • Events are seamlessly integrated into Vogue’s digital content pipeline. Series like 73 Questions or Beauty Secrets often feature celebrities tied to recent Vogue events, further promoting their relevance.

This holistic approach ensures that Vogue’s events are not just standalone experiences but integral to its branding and content ecosystem, reinforcing its position as a cultural tastemaker.

Advance Publications, Inc. is a privately held American media company owned by the families of Donald Newhouse and Samuel Irving Newhouse Jr., the sons of company founder Samuel Irving Newhouse Sr. It owns publishing-relating companies including American City Business JournalsMLive Media Group, and Condé Nast, and is a major shareholder in Charter Communications (13% ownership), Reddit (30% ownership), and Warner Bros. Discovery (8% ownership).


COPYRIGHT 2007-2024 Patti Friday b.1959.

Thursday, July 6, 2023

Threads is Here! Here's My Threads


Instagram parent company Meta on Wednesday debuted Threads, which is billed as a text-based conservation app that can potentially rival Twitter. You can sign in with your Instagram credentials and keep your usernames, followers and verification status.

Find me HERE.

Here is a quick guide to the app, which rolled out in more than 100 countries on Thursday.

In a nutshell:  (From CNET)  

What is Threads by Meta?

Created by Meta's Instagram team, Threads is a platform that allows you to publish short posts or updates that are up to 500 characters. You can include links, photos or videos up to 5 minutes long. The app is linked to your Instagram account, and according to Meta, you can "easily share a Threads post to your Instagram story, or share your post as a link on any other platform you choose."

Your feed will include posts from people and accounts you follow on Instagram or Threads, as well as recommendations for undiscovered content. You also have the ability to filter specific words from your feed and restrict who is allowed to mention you.

Threads is free to use and is available to download from the Apple App Store or the Google Play Store.


COPYRIGHT 2007-2023 Patti Friday b.1959.

Friday, April 3, 2020

How Facebook is supporting the global public health community’s work to keep people safe and informed during the coronavirus public health crisis.


Facebook is supporting the global public health community’s work to keep people safe and informed during the coronavirus public health crisis. They’re also working to address the long-term impacts by supporting industries in need and making it easier for people to find and offer help in their communities. 
Here’s an overview of how they’re providing access to accurate information, supporting relief efforts and keeping people connected. They’ll continue to add to this post as we announce updates.
1. Ensuring everyone has access to accurate information and removing harmful content
2. Supporting health and economic relief efforts
3. Keeping people connected
Read more DETAILS HERE





I am an Artist who carries a paintbrush, camera and notebook. Instagram: @pattifriday

Tuesday, November 19, 2019

Fearless with Ashley Graham and Taylor Hoit on Ellen Tube (Ellen Degeneres)


Follow Taylor Hoit

(Proud Mama here....Taylor is my Daughter!)




Taylor Hoit is a mother of four, who after recently giving birth to twins, now struggles with body confidence. After Ashley Graham posted a real and powerful picture of her newly pregnant body on social media, Taylor was inspired to post her own photo of her stomach, explaining that she is struggling with body acceptance. In an emotional conversation, Ashley and Taylor bond over the physical changes that come with motherhood, and discuss the community that comes with it. To prove to Taylor that she has immense amounts of love and support in her life, Ashley pulls off the best surprise – a proposal! Watch new episodes of "Fearless" every week. Brought to you by: Total Wireless #Fearless #AshleyGraham #TheEllenShow




Did you know that Taylor and Shaun met on
!!!!
???




Taylor Hoit in 3rd Trimester of Boy/Girl Twins!






Related Links







Sunday, January 3, 2016

How to see your most-liked Instagram photos of 2015 in one epic collage


Get your best 9 here.



See the top 10 Instagram accounts here. 



Patti Friday, reporting from inside 'The Art Dept.' at the international 'Embassy of Ideas'

Thursday, January 8, 2015

Sally Kohn


sent out a powerful Tweet


I get her point.
Basically she is saying
'this is not Islam'

The killers are bad people.
It has nothing to do with being a Muslim.
We should not be blaming Islam.


"I wouldn't be rushing to defend Islam if so many people weren't rushing to implicate 1.6 billion people in the atrocious actions of a few."— Sally Kohn (@sallykohn) January 7, 2015


And a Liberal.
And very smart.
A complete believer in peace
and
The Golden Rule:



"What is hateful to you, do not do to your fellow man: 
this is the whole Torah; the rest is the commentary; go and learn it."

Her article about Israel and Palestine 
was brilliant.

PFXO


"People kill in the name of all religions—incl Islam, Christianity, Judaism. 
They don’t represent entire community. They are EXTREMISTS." - Sally Kohn






"A Million Muslim March against all violence in the name of Islam would restore Islam to the great world religion it has been and can be again. A religion that establishes the unity of all of God’s children. A religion that establishes the oneness of the human family. A religion that promotes love. And a religion that condemns hate." - Rabbi Shmuley

Patti Friday, Photojourno, reporting from inside 'The Art Dept.' at the international 'Embassy of Ideas'. Reading. Listening. Learning. Improving. Hanging out with successful people. Photographer. Pirate. Bubby. CANADA @pattifriday

Tuesday, December 10, 2013

100 Must Follow on Twitter 2014


100 Must Follow on Twitter – 2014 from Vala Afshar

****They forgot me on the list.  Go ahead. Follow me here. FOLLOW @pattifriday


Patti Friday, Photojourno, reporting from inside 'The Art Dept.' at the international 'Embassy of Ideas'. Reading. Listening. Learning. Improving. Hanging out with successful people. Photographer. Pirate. Bubby. CANADA @pattifriday

Tuesday, January 29, 2013

The Liberty Interview: Heather Shirin


Odd circumstances bring people together. When you least expect it, woosh - a new person arrives into your life at the perfect time.  This 'time' for Heather Shirin and myself was during the 2012 USA Elections.  I, an Obama Lover and a Canadian with 'no vote' and Heather in the States with similar thinking and 'a vote'.  But there wasn't just Heather and I meeting and greeting on Facebook.  We had negative lurkers and crazy-ass-unreal-election-bullies in our midst.  And you know what relationships are like when there are 3 in it. It gets messy and one of you 'must' go. So, we two kindred art spirits applied our prettiest pink lipstick and became fast friends. 

I knew you would want to learn all about this magnificent talent; her art, her world, studio, thoughts - fears - she is so open and authentic. You will fall in love with her.

Ladies and Gentlemen, I present to you, Heather Shirin.

Q:
Tell us about the day you realized you wanted to be an artist.

A:
 I don't remember any specific date that I wanted to be an artist - but I do remember a time when all I wanted to be was better at one thing than my older sister. I thought I could do better than her at art and design.







Q:
What mediums do you work with and do you feel that will change over time? What medium will come next for you?

A: 
I am a mixed media artist, so I work daily with many art supplies. I currently use acrylics, gold leaf, fine art paper, glue, glitters, pencils and work on birch wood panels. I definitely think this will shift since as I grow and change - as I used to work with oils and canvas primarily.



Q:
Why North Carolina? I feel there is a journey here. Would you like to share?

A: 
I researched places to move to while living outside of Boston. A very long story short - Asheville is a beautiful mountain art community with tons of galleries, and a vibrant art scene. There are over 5,000 working artisans in this area, specializing in handmade exquisite crafts. Many ceramics, glass, painters and metal smiths. We have furniture makers and wonderful fiber artists galore.
Its a small town with less traffic than a large city, and is more affordable too. I love that is has less snow and warmer weather as well. Its the perfect balance of beauty and weather with art and music. I can now see the milky way from my front yard!












Q:
Can you describe your studio and what a typical day is like there?

A: 
My studio is in my home. Most mornings are slow, and I get into the studio after breakfast and some computer time. Some mornings I fit in yoga as well. Then I get the music and apron on, and work until my husband comes home at night. Its usually in and out of the workshop too for varnishing and staining the works.








Q:
Do you snack, graze or eat full meals while you work? What is your favorite food?

A:
I grab something quick for lunch and snack as needed. Fast is best.












Q:
Do you listen to music while you work? Any favorites?

A: 
Yes! My music is always on. I love Imogen Heap for her original sound and lyrics.










Q:
Do you like to work alone?

A: 
Yes, I am too social to have company to concentrate well. I do keep company with 3 studio cats who are my best companions.











Q:
Who helps you with your promotion and business side?

A:
My husband Paul Neff helps me with everything. He's my biggest fan, my photographer and my hardware installer. He carries anything heavy and helps me with some graphic design and business things when needed. He is amazing - and helps me with also providing our health insurance and emotional support as my best friend.








Q:
What is your ultimate goal?

A: 
To teach workshops in Italy, and to have a show in Paris. That, and to never return to my corporate career.
Q:
Can you share any upcoming series you’re thinking about?

A: 
Nope, never plan that far ahead.









Q:
What is the art scene like now in your region?

A: 
Its amazing. Asheville has been ranked as the #1 small city in the US for art buying. There are a ton of galleries and artists making a living here.
Q:
How do you use social media for your career?

A: 
I use Facebook for a fan page... post works in progress and create events for my openings.
Q:
What jobs/careers have you had in the past?

A: 
I was a Creative Director full time for 12 years. I also specialized in user interface design for enterprise eCommerce sites and mobile phone apps.








Q:
Coffee or Tea?

A:
 coffee with Truvia and cream.
Q:
Do you have an altar or meditation area in your studio?

A: 
No, I have a Japanese zen garden in the backyard with a Buddha statue.
Q:
Who is your creative muse?

A: Other artists.
Q:
Which artists have influenced you?

A: 
My favorite artists right now arehttps://www.facebook.com/joan.dumouchel
artists like Gustav Klimt, Audrey Kawaski and more influence me greatly.



Q:
Any art ed?

A: 
No.
Q:
Do you teach art?

A: 
Yes! I have taught mixed media collage and this spring I am teaching
'Art Nouveau Portraits'
Q:
What do you do when you become ‘creatively stuck’? How do you recharge and refill?

A: 
I go online and rest. Go shopping. I watch movies, and go to galleries to be inspired.



Q:
What are the 3 worst things that have happened to you?

A:

These are hard to discuss. I will keep it short, since most are a very long story with deep sadness.
First: I recently have contracted a rare eye disease crippling me from working on a computer for any length of time. Its reduced my ability to read anything more than a magazine article. Its not helping with my productivity.
Secondly, I went thru a broken engagement - calling off my first wedding 2 months before the date... after the invites had been sent. It was a terrible time, and then I lost my cat of 1.5 years old and never found her. I cried everyday for the kitty and the children I would never raise.
Third, Last year at this exact time, I was laid off from my corporate job, 5 days before Christmas. I had a terrible time dealing with the loss of my job and the loss of my kitten Totoro, who was diagnosed with a fatal disease - and he passed away at 7 months old on new years eve 2011. The worst thing in the world was watching my "son" die in my arms with nothing we could do about it. It was so emotionally devastating. The loss of the job and the loss of my kitten was one of the most trying times of my life.


Q:
What are the 3 best things that have happened to you?

A:
The best so far was making the right decision to marry my love, Paul. He has made all my dreams come true! I couldn't do what I do without him! Secondly moving to Asheville was a great thing. It changed everything. Being in the right place makes it easier to be who you are meant to be.

Thirdly the best thing that ever happened to me? Not sure yet. I wanna keep that one for the future.
Q:
What makes you sad?

A:
I am physical and mental pain a lot, and that makes me sad. I worry about things, the stress it brings - all that type of stuff brings me down. I suffer from anxiety and that doesn't help. Basically fear, worry and stress make me sad.
Q:
What makes you happy?

A:
My husband, family, friends and especially my cats make me happy.
I love eating out, relaxing, being in my garden, watching shooting stars, bonfires, traveling, and laughing until you cry and your belly hurts.
Q:
What do you wear while you work?

A: 
Comfortable clothes, soft cottons, soft everything. I usually shop in the pajama section for most of my wardrobe! Then I wear an apron for painting. I wear gloves and face masks when handling toxic supplies.
Q:
If you weren’t an artist what would you be?

A: 
I was a web and graphic designer professionally for years... right now I would want to work at a store doing ikebana flower designs, at a garden center or work with animals. I would ideally like to work at an art gallery or with an art consultant doing marketing and learning all I can about being a professional artist.
Q:
Name 10 people you would invite to a dinner party.
A: 
I would invite just Ewan Mcgregor. Anyone else I would invite would simply be completely ignored! 
If I must it would be many other artists -
Joan Dumouchel, Amy Sol, Audrey Kawaski, Sabrina Hard Harrison, the author Tama Kieves, President Obama, and my favorite musicians.

Liberty Post says, Thank You Heather! 

*Editor's Note: Please visit here to view all the galleries Heather spoke about!









Patti Friday, Photojourno, reporting from inside 'The Art Dept.' at the international 'Embassy of Ideas'.