50 Stats All Marketers Must Know About Gen-Z

NOTE: There are 50 stats in total. Here are just a few!

Generation-Z, the group of consumers born between 1997 and 2015

Gen-Z currently has purchasing power worth $143 billion. - Business Insider

52% of Gen-Z is non-Hispanic whites, making them the most diverse generation in history. - Pew Research Center

More than 70% of Gen-Z says they influence family purchasing decisions on furniture, household goods and food and drink. - IBM Institute for Business Value

The average Gen-Z attention span is eight seconds, four seconds less than Millennials. - Vision Critical

71% of Gen-Z wants to see more diversity in advertising. - Facebook IQ

68% of Gen-Z expects brands to contribute to society. - Facebook IQ

77% of Gen-Z feels more positive to brands that promote gender equality on social media. - Facebook IQ

75% of Gen-Z regularly uses a smartphone over a computer or tablet. - IBM Institute for Business Value

95% of Gen-Z uses another device while watching TV, most commonly for social media or to chat with friends. - Global Web Index

29% of Gen-Z is on their phone after midnight every day of the week. - The Center for Generational Kinetics

72% of Gen-Z has purchased a product online in the last month on any device. - Global Web Index

74% of Gen-Z spends its free time online. - IBM Institute for Business Value

71% of Gen-Z has a Netflix subscription, the most of any generation. - Vision Critical

75% of Gen-Z uses social media to keep up with celebrities and celebrity news. - Global Web Index

85% of Gen-Z learns about new products through social media. - Marketing Charts

76% of Gen-Z follows an influencer on social media. - Morning Consult