Tuesday, April 14, 2015

What a logo is and does

Here’s what a logo is and does:

A logo is a flag, a signature, an escutcheon.
A logo doesn't sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.
A logo is less important than the product it signifies; what it means is more important than what it looks like.

The effectiveness of a good logo depends on:

a. distinctiveness
b. visibility
c. usability
d. memorability
e. universality
f. durability
g. timelessness










Patti Friday, reporting from inside 'The Art Dept.' at the international 'Embassy of Ideas'

2 comments:

Hema Priya said...

Informative blog and it was up to the point describing the information very effectively. Thanks to blog author for wonderful and informative post...
Catalogue designers India | Brochure designers India

Steve Jove said...

Your contents are too straightforward to browse and easy to understand.www.hero-soft.net

Related Posts Plugin for WordPress, Blogger...